TIME
METROSEXUAL MATRIMONY
When modern men prepare to wed, many wax, tan and help plan. Here come the "groomzillas"
by Jeremy Caplan

BY THE TIME PASQUALE PIGNATELLI visited luxury clothier Hickey Freeman for the final fitting of an $1,800 custom-made worsted-wool suit, he had devoted as much time perfecting his wedding outfit as his fiancee; had spent selecting her bridal gown.

The "bridezillas" who pay assiduous attention to nuptial details haven't disappeared. But increasingly they're joined at the altar by "groomzillas," who care just as much about the particulars of the big day.

The fact that couples are marrying later means that more brides are in established careers that leave less time for wedding planning. Not only are many women too busy to manage all the details themselves, but as cultural expectations about gender roles have shifted, ubiquitous TV images of chivalrous would-be grooms - on shows like The Bachelor, A Wedding Story and Perfect Proposal - have helped redefine the groom's tasks. According to NPD Research, a New York-based marketing firm, 80% of men are now active co-partners in the wedding-planning process. "I've had grooms call me five or six times a day about details months before their wedding," says Los Angeles wedding planner Julie Pryor. "I'm finding that grooms are hiring me more often too."